Program Review

One of the many get-rich-quick schemes available on the internet, is run by Brett McFall who lives in Australia. Brett’s official website contains many promises of the ability to make money on the internet, as well as claiming to influence earning abilities on the internet or in any regular business. A five minute video is offered on Brett McFall’s website, required viewing to understand his quick money making mantra, but for all his promises, claims and video what he has to say is not outlined.

Online and offline advertising are Brett McFall’s focus because it is his belief that they are necessary if any sales are to occur. Brett gives an interesting concept, ask an advertising agency to provide a money-back guarantee, he says they will never agree to this, but he would. The vast majority of Brett’s website content is set up to sell his services as an advertising professional.

Brett McFall’s philosophy of advertising is one of ‘in your face’ activity, something with which many people may not agree. In fact, many organizations have begun to adopt the subtle advertising concept, something that works even on the internet due to the wariness of people to those individuals or companies who brag about themselves. The tips offered by Mr. McFall are nothing exciting and really should be things most advertising professionals already know.

Maybe I’m just a little too picky, but I found it quite interesting that Brett McFall claims to be a perfectionist, someone with a lot of knowledge about image creation and advertising and yet Brett’s website has errors and spelling mistakes. My thought is that this does not make a good impression on a potential customer.

Filed under: Oldies