Program Review

Dan Kennedy is my all time favorite marketing writer on the face of the earth. I have bought just about every book they guy wrote. And they are extremely helpful tools and resources!

But I must warn you! Dan Kennedy has great knowledge of the offline marketing world, but I don’t think he has much to offer in the online world.

And I think we all agree that the future of marketing is all on the internet. I heard that Dan disagrees with this. I guess that is why he focuses most of his energy in offline advertising.

Even though most of his books focus on offline marketing, you can still apply some of his great ideas and techniques to online marketing. So I would recommend you definitely purchase at least one Dan Kennedy book.

One thing I don’t like about Dan is that when you buy one of his less expensive marketing items, courses, or systems, he tries to sell you a big giant back end item that usually costs several thousand dollars. I don’t like when marketing teachers try to up-sell such high priced items. I don’t mind if they try to sell my something for a couple hundred bucks. Heck, I’ll probably buy it if it sounds good. But it bothers me when they try to sell me something for $3,000.00 because there’s no way I’m going to shell out that much cash for an information product. Regular people like you and me can’t afford to spend thousands of dollars on a course nor do I feel that any course is even worth that much money.

I’m trying to make Dan Kennedy courses easier for people to afford though. I’m buying and selling them. So if you’d like to buy a less expensive “Pre-Owned” Dan Kennedy course, contact me. Also, I buy Dan Kennedy courses, so if you have a course and you want to sell it to me, just send me an email. I now have quite a large library of Dan Kennedy courses available at more reasonable prices than you’re used to.

Filed under: Marketing Gurus