Program Review

“Grassroots Marketing: Getting Noticed in a Noisy World” was written by Shel Horowitz and published in May 2000. Grassroots Marketing is supposed to show how to keep up with current marketing techniques while remaining on a budget and is geared towards the home and small business owners.

Grassroots Marketing contains nine chapters on internet marketing revealing how to create a serious profit. Also covered in Grassroots Marketing are the uses of new media now available such as e-books, interactive CD presentations, community voicemail sponsorship using e-mail and fax to send out press releases and more. There is also information for direct mail and paid advertising.

I can’t recommend Grassroots Marketing by Shel Horowitz until I’ve completed my investigation and testing of his materials. I will post all of my findings to this page in the future including how much money Shel’s materials helped me make, if any. So Bookmark this page and visit this page again soon to see if this is really worth while material.

Filed under: Traffic Recources