Jonathan Mizel

Jonathan Mizel is one of the founding fathers of internet marketing so we should all take him very serious. Some people call him the Grandfather of Internet marketing (or at least e-mail marketing because email marketing is his specialty).

Jonathan Mizel is a former insurance salesman who's been a big player on the internet since the internet began. His products include Online Marketing Firepower - How To Sell Your Products and Services Over The Emerging Information Superhighway, Amazing Pop-Ups, Anatomy Of An Internet Marketing Roll-Out, and The Online Marketing Newsletter.

Mizel is editor of one of the longest-running business publications in the short history of the Internet called The Online Marketing Letter

So Mizel definitely deserves credit just for being smart enough to be one the first marketers on the internet marketing scene!

In some of the courses Jonathan Mizel produces, he kind of took a cheap short-cut by creating the courses from taking old copies of his newsletters and re-naming them as a new new product. But don't get me wrong, they are still very well written and highly educational for any online marketer.

In my opinion Jonathan Mizel is the inventor of the whole concept of taking 300 pages of inexpensive black and white copies and sticking them into a big 3 ring binder and calling this a marketing course. This whole idea has become the standard type of product among most big name marketing experts.

Mizel is know for teaching his students this now famous concept: "Sell people what they want, not what they need !" Jonanthan Mizel teaches that "people buy with their emotions" and not based on logic.

Jonathan Mizel has worked with major corporations like Sprint, Intel, Sports Illustrated, American Express, and Microsoft, developing powerful, responsive ad campaigns.

Mizel does a few seminars a year speaking along with many of the biggest names in internet marketing. But don't get in line for a ticket to one of his seminars unless you've got at least $2,000.00 to fork over. This is the average price to attend one of his seminars. I've read quite a few books and courses by Mizel and I learned a lot. I liked his material so much that I'm now selling some of his best books and courses at discount prices. If your interested, email me or call me.

I believe Jonathan Mizel has a lot to offer the marketing community and I definitely recommend his teachings.