
Kevin Trudeau
Kevin
Trudeau a name I personally don't trust. Like millions of other
Americans, I have good reason not to trust Kevin Trudeau. The FTC
ordered him to immediately stop his deceptive and false advertising
techniques. Kevin Trudeau produced various products and systems
including such items as: "Hair Farming," "Mega Memory System," "An
Addiction Breaking System,"
"Action Reading System," "Eden's Secret," and "The Mega Reading System"
Kevin
Trudeau along with his Infomercial producer Mega Systems International,
Inc., and its principal, Jeffrey Salberg were each required to pay
thousands of dollars in consumer redress. Consumer redress is like a
fine that gives customers that are taken advantage of their money back
plus in some cases, damages.
Kevin
Trudeau was at one time a big name in info-mercials and enjoyed
utilizing a deceptive infomercial style that made his infomercials look
more like news interviews and the long commercials that they actually
were.
The
FTC also ordered Kevin Trudeau to stop using this deceptive
info-mercial tactic. The goal of Kevin Trudeau was to make all of his
advertising look like pure news that was not paid for or trying to sell
anything.
He new that
people often change the channel when hard selling info-mercials come
on, so he tried to make his infomercials look as close to a regular
entertaining television show as possible.
Kevin
Trudeau is part of the reason you now see notices like "The following
is a paid advertisement and this channel does not necessarily agree
with or endorse any of their products"
Kevin Trudeau is one of the reasons we all now see such disclaimers at
the beginning of all informercials.
In my
opinion the name Kevin Trudeau will always be associated with fraud,
lies, deception, and false advertising. I personally would have nothing
to do with him or his products. Obviously I don't recommend anything
produced by Kevin Trudeau.

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