Program Review

Maria Veloso has a way with words, proven by her twenty seven year copy writing track record. Maria began her career as a copywriter with Ogilvy & Mather, from there she has progressed to a sort of copywriting legend today. Her skills at creative copywriting for her customers is what gained them some of their most fantastic sales figures.

Maria writes a wide range of content from auto-responders and simple email campaigns to marketing communication in both direct and indirect form. Maria Veloso’s repertoire of work includes web site copy, brochures, sales copy and press releases.

Since Maria began in 1977, she relates to the offline medium quite well, she has come to understand the online communication strategies needed with the advent of the internet.

Today Maria is the Director of Creative Web Writing for Aesop Marketing, her role revolves around web site content, online advertisement tracking and market research. Maria proves she is able to take on new challenges and can go through the learning curve of new trends.

Maria has quite a scientific approach when developing copy for a customer. No run of the mill content writer just putting words together, Maria analyses the target audience and their psychology in depth before creating the content which is one of her secrets to success in the copywriting world.

Filed under: Marketing Gurus