Program Review

A 27 year track record in copywriting, proves that Maria Veloso has a way with words. Working as a copywriter for Ogilvy & Mather is where Maria started her career then continuing on to become what some consider to be a copywriting legend. The fantastic sales figures gained by her customers is due to Maria’s creative copywriting skills.

Marketing campaigns both direct and indirect, auto-responders and simply e-mail campaigns are part of the range of Maria’s copywriting content with a repertoire that includes brochures, sales copy, press releases and web site copy. Maria Veloso is able to relate to the offline medium very well because of the fact that she got her start in 1977, but she has gained an understanding of the online communication strategies neccessary since the rise of the internet.

Maria’s role these days, Director of Creative Web Writing for Aesop Marketing, revolves around marketing research, web site content and online advertisement tracking. The ability to make it through the learning curve of new trends and the ability to take on new challenges are something Maria Veloso definitely proves.

Never just an average content writer, one who is content to simply string words together, Maria uses a fairly scientific approach to developing copy for a customer. First, Maria will analyze the target audience and their psychology in great detail, then she will begin to create the content, it is this approach that is one of the secrets to Maria Veloso’s success as a copywriter. I’m currently doing further research on her products, services and marketing methods. I’ll post my complete findings to this page in the near future. But until then, I do recommend Ms. Veloso.

Filed under: Oldies