Niche Marketing

Niche marketing simply means you're marketing to a select group of people that all share a common interest. Niche Marketing is the exact opposite of marketing to a general group of people that don't have anything in common.

It's the common denominator to which these people share that makes them worth targeting as a group. The other aspect that defines a niche market is the fact that a niche market or target audience tends to all hang out at the same location. Niche Markets also tend to buy the same publication which is probably the single most important thing about these people.

Yes, niche markets tend to view the exact same ezines, newsletters, newspapers, magazines, tv shows, radio stations, etc.

The dictionary offers several definitions of the term niche which include: "an enclosure" "a position particularly well suited to the person who occupies it." "an organism within its environment and community."

So now you know the definition that will help you target your audience the next time you try to sell something.